Tommy Hilfiger will be opening the global flagship store these month at 681 Fifth Avenue in New York.
The store will be the largest Tommy Hilfiger retail store worldwide, joining an elite mix of upscale retailers on one of the most prestigious shopping avenues in the world.
“We are pleased to finally open a global anchor in our brand’s hometown,” said Fred Gehring, CEO of Tommy Hilfiger Group. “This opening is an important and tactical move in our efforts to further elevate the brand in both the international community and the U.S.
For years we have established flagships worldwide, but never found the right opportunity to open in one of the world’s most important locations, New York City.
Fifth Avenue, with its global significance and blend of luxury meets accessibility, is the perfect location and alignment for the brand.”
“As an iconic thoroughfare, Fifth Avenue is the perfect home for all of our collections,” said Tommy Hilfiger. “I’m very excited to open our global flagship in the city where I first started the company over 20 years ago. The Fifth Avenue flagship represents the mix of aspirational yet affordable – the foundation and heritage of our brand philosophy.”
Inspired by modern meets traditional, and based on 20th century architecture, the 22,000 square foot freestanding store is designed by the Tommy Hilfiger creative team in partnership with Callison Architects.
Taking creative cues from McKim, Mead, and White, the store’s interior features a dramatic, modern centralized staircase that doubles as a viewing platform for a revolving art installation and ascends a total of four levels. Designed digitally, the staircase resembles a floating sculpture that provides continuous views of Fifth Avenue, complete with Brazilian cherry treads and glass railing.
The store, located in the former Fortunoff retail space, offers a comprehensive Tommy Hilfiger lifestyle that includes the runway collection, menswear and men’s tailored, womenswear, footwear, accessories, the complete Hilfiger Denim collection as well as vintage.
Spanning four floors and a mezzanine, the store features oil-rubbed bronze metal fixtures as well as a grand restoration of the building’s façade to its original Indiana limestone. The first floor, offering men’s sportswear, is offset by elegant ivory drapes against walnut panels, channeling the old charm of a library and men’s club.
Upon walking downstairs, the lower level houses Hilfiger Denim where customers can find a bar-inspired wrap desk with stools and a seating area – all set for comfortable lounging. The mezzanine presents an extensive selection of men’s tailored and accessories, and a glimpse of the main floor and lower level from a glass railing with leather cap.
The second floor showcases women’s sportswear and is characterized by Tommy Hilfiger-trademark 1960’s Venini chandeliers and a Brazilian cherry herringbone floor, while the third floor offers runway collection, emphasized by glass doors that open onto a balcony overlooking Fifth Avenue.
To commemorate the Fall 2009 opening, the store will feature an exclusive product offering, upscale retail services, and a new global packaging debuting this fall with shopping bags and ancillary items made from 100% recycled materials.
The highlighted product will include the Tommy Hilfiger Fifth Avenue Pink Collection, comprised of pink women’s outerwear, knitwear, dresses, scarves, gloves, watches, belts, and gifts such as journals and luggage tags as well as select pink men’s ties; additional men’s product will focus on plaids, ranging from a plaid trench coat to a classic pea coat. Retail services will offer a tailor, shoe shine, and iconic American snacks, in addition to varying monthly complimentary activities such as personal denim fittings, celebrity stylist appearances, monogramming and shopping nights.
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